Entertainment Caesars (NASDAQ:CZR) on Thursday entered into an athlete-affiliated partnership, announced a multi-year partnership with Peyton Manning’s Omaha Productions.
Together, Caesars Sportsbook and Omaha Productions Gonna throw the Omaha Audio Networka full-service audio production network, a variety of new digital series developed specifically for Caesars Entertainment and Omaha Productions’ social media channels, and a series of live events later this year.
Launching later this year, The Omaha Audio Network The lineup of podcasts will feature talent from a wide variety of sports and will be available wherever sports fans enjoy their favorite podcasts. Manning and Omaha Productions will also serve as executive producers for a variety of new digital series to air on Caesars Entertainment, Caesars Sportsbook and Omaha social media channels. Series include “Mayne on the Street” with Caesars Sportsbook brand ambassador Kenny Mayne, “Celeb Shots” with Rachel DeMita and “One More Round” with Cooper Manning.
According to its website, Omaha’s mission is to entertain, educate and unify audiences through all forms of storytelling.
This signals Caesars Entertainment’s commitment to bolstering its digital broadcast assets to attract audiences to its sports betting and gaming funnel. With an ultra-competitive environment to compete against, Caesars enlists the expertise of NFL legend Peyton Manning, himself a member of the ESPN broadcast team.
ESPN unveiled the ManningCast in 2021, with a simulcast featuring Eli and Peyton Manning for Monday night football. Apparently ESPN pays Eli and Peyton Manning $12-18 million per year for Manningcast throughout the 2024 season.
Peyton Manning was the former University of Tennessee from 1994-97 and led the Volunteers to the Southeastern Conference championship in 1997. He became Indianapolis’ first overall pick in 1998 and eventually won two Super Bowls with two different teams (Colts and Broncos). Peyton Manning has been inducted into the Pro Football Hall of Fame for the Class of 2021.