May 13, 2022

Crystal LED Virtual Production System Solution Awarded 2022 Display Industry Award, Display Application of the Year by Society of Information Display (SID)

A virtual background such as 3DCG (three-dimensional computer graphics) is displayed on the B-series Crystal LED display, which supports features such as high resolution, high brightness and wide color gamut. This enables video production that combines CG and live action in real time without post-processing such as compositing. The combination of Crystal LED and VENICE delivers high-quality color reproduction and gradation expression, reducing editing work and high-quality content. In addition, “Atom View” point cloud software – award-winning, patented technology from Sony Innovation Studios – scans existing locations and objects and converts them into 3DCG models. This makes it possible to create photorealistic virtual backgrounds, as if the subjects were really there.

In Japan, Sony PCL began virtual production technology demonstration experiments in 2020 and is now actively providing the solution. Sony PCL has already achieved results in various content production ventures such as commercials, movies and music videos. Sony PCL will continue to provide state-of-the-art production technology and creative work, including virtual production at “Kiyosumi Shirakawa BASE”, a new studio that was newly established in February this year.

“The SID Display Industry Awards honor the best display products or applications introduced to the market during the previous calendar year,” noted Wei Chen, Chairman of SID’s Display Industry Awards Committee. “We are proud to award Sony Corporation, Sony PCL Inc. and Sony Innovation Studios Inc. the 2022 Display Application of the Year award for its Crystal LED virtual production system solution. the future of performance and display solutions.”

About the Display Industry Awards
The Society for Information Display was formed in 1962 to promulgate display technology and is comprised of the display industry’s top scientists, engineers, corporate researchers, and businessmen.

The Display Industry Awards are the display industry’s most prestigious accolade, given annually since 1995 by the Society for Information Display to honor the best display products or applications introduced to the market during the year. previous calendar. There are three award categories: Display of the Year, Display Application of the Year, and Display Component of the Year.

SOURCESony Tokyo