August 10, 2022

Foodiverse recreating the seed-to-table production process through virtual reality

Foodiverse, a multinational expert in the production of fresh and healthy food, will offer visitors to Fruit Attraction the opportunity to become the protagonists of its healthy revolution. The company will bring to the show a virtual reality experience that recreates the process by which a seed becomes a fresh, healthy and ready-to-eat product.

Participants in this innovative experience will be accompanied at every step by a virtual field technician called Phaedra, who will guide them on an immersive tour of the Foodiverse universe. The nursery, the Center for Agronomic Innovation, the Farmitank for vertical vegetable cultivation, farms in the ground or processing plants for fresh products will be some of the scenarios that can be visited and where it will be possible to interact. For example, planting or harvesting a vegetable.

The experience will be offered in a thematic space and will allow visitors to discover work processes, innovative cultivation methods and techniques to reduce the use of water in the various processes, facilities equipped with the latest technologies or tools to ensure the quality, safety and traceability of each product.

This interactive and virtual activity will be an essential element of Foodiverse’s presence at the show, where it will present its novelties in its range of agricultural and ready-made ready meals, marketed under its Sun&Vegs brand. On stand D-04, located in hall 7, the brand will also organize showcookings aimed at showing how to use all these products in healthy recipes that participants will have the opportunity to taste.

Color and durability
The company’s presence at Fruit Attraction will revolve around two main elements: color and sustainability. Color is provided by a catalog of vegetables ranging from the green of broccoli to the purple of radishes, the yellow of new zucchini or corn grown in fields and greenhouses, or the red of oak leaves.

Sustainability, which is a cross-cutting value, translates directly into an organic range that grows every year. Marketed under the BIO Sun&Vegs brand, it includes a wide range of certified organic products, such as green zucchini, broccoli, broccoli florets, iceberg lettuce, corn and radishes.

It also works in this line with its packaging. Sun&Vegs will use Fruit Attraction to showcase its progress in reducing micronage and launching new formats with one fundamental premise: always use 100% recycled and recyclable materials. Among the innovations in plastic-free formats that guarantee quality and food safety are cardboard trays or banding with kraft paper ribbons.

For more information:
food universe
Avda. dels Gremis, Parcela 28
Pol. Ind. Sector 13
46394 Riba-roja de Turia, Valencia, Spain
Phone. : +34 961 642 934
[email protected]