August 10, 2022

Pixellot raises £132m for AI production system | New

Pixellot has raised $161m (£132.3m) in Series D funding for its AI-powered cameras and automated production solutions.

The investment was led by investment firm PSG, and the deal sees PSG chief executive Ronen Nir and PSG chief executive Govind Anand join Pixellot’s board. Liontree served as an advisor to Pixellot for the financing.

This comes shortly after Pixellot added cricket to its automated AI production system to bring it to 17 types of team sports. The company has deployed its systems at 23,000 courts and venues in 70 countries and produces more than 350,000 hours of live sports every month.

The new funding will be used by Pixellot to support its expansion into the global market and to improve its video, analytics and value proposition for fans, athletes and coaches at all levels. Asia, Latin America and global youth markets are mentioned as possible targets.

Nir said, “Following Pixellot’s strategic achievements, we are excited to partner with the company and help bring its leading AI-based platform to untapped markets.

“We are advocates of Alon and his team’s vision, and believe the business’ ‘land and expand’ model positions the business well for its next phase of growth.”

Pixellot CEO Alon Werber added: “In our view, the market for video production solutions at all levels of sports broadcasting, from grassroots football to professional leagues, is ripe for disruption.

“Pixellot’s field-proven systems are capable of meeting this need of production teams around the world, and with the PSG partnership, we believe we will be positioned to maximize our reach and provide video streaming solutions to many many other professional and amateur markets.”