In a statement, Etercor -Solnik, currently official distributor of Xiaomi in Argentina and the only after-sales service with an official guarantee in the country, revealed that Investment in infrastructure of more than 600 million pesos in this first phase, with a projection of investment in fixed assets and production equipment of more than 1500 million pesos over the next 2 years,
In addition, more than 100 people have been hired and trained in direct and indirect positions, with the possibility of adding new positions to products integrated into the existing production line. Working capital investments for the first 12 months are estimated at over $100 million.
How is the Xiaomi model produced in Argentina
Redmi Note 11, one of the 3 devices offered by Xiaomi in Argentina, has a 4-camera panel with a 50 MP main sensor. The 8MP ultra-wide camera expands your perspective with its 118-degree view, and the 2MP macro camera captures the best of up-close detail. Plus, the 2MP depth camera lets you create a natural bokeh effect for your portraits.
On the front of the Redmi Note 11 is an 11MP front camera that can capture clear and natural selfies. The smartphone flaunts an AMOLED DotDisplay FHD+ screen with a refresh rate of up to 90Hz and a touch sampling rate of up to 180Hz, and its dual speakers are located at the top and bottom of the phone, offering Immersive sound to enjoy games and videos. Finally, it is equipped with 33W fast charging and a 5000 mAh battery.
Where will be marketed Xiaomi of domestic production
The devices produced in Tierra del Fuego will be developed under the same quality and safety standards established by Xiaomi’s parent company and will go on sale in the last days of August.
To be expected Supply the local market with partners in electronics sales channels, as well as through telephone operators and directly through Xiaomi stores located in the Ebasto Mall, as well as through the official e-commerce XiaomiStore.com .ar .
“With the start of national production, not only are we strengthening a strategic alliance between Xiaomi and Etercor – Solnik, but we are also strengthening the bond with our consumers in Argentina by deepening our commercial proposal. For us, this is a great opportunity for the country and the national industry”says Juan Pablo Baiardi, CEO of Etercor – Solnik.
Currently, thanks to the strategic alliance between Xiaomi and Etercor – Solnik in Argentina, the brand already ranks third in smartphone sales. Xiaomi has had an official presence in the country for a year.
Its strategy encompasses Smartphone x AIoT (Artificial Intelligence of Objects, in English for its short form) and seeks to leverage artificial intelligence to develop innovative products beyond data collection and storage, and capable of ‘analyze. With the aim of helping people achieve their goals in a more convenient and user-friendly way, both at work and at home, to make the best decisions independently.
in Argentina, The brand is present with smartphones, televisions, robot vacuum cleaners, skateboards and wearablesAs well as electric screwdrivers, scales, security cameras and toothbrushes, among others.