Sony’s Crystal LED virtual production system solution received the “Display Application of the Year” award from the Society for Information Display (SID), the world’s largest electronic display company.
In 2021, Sony showed that its Crystal LED and VENICE 2 made a “nice pair” for virtual production. At Sony Technology Day, held in December 2021, Sony showcased eight technologies, under the theme “Technology that Inspires Emotion”, some of which are related to media and entertainment, from EPTS and Data Visualization Technology”, to a prototype of a VR headset and, most importantly for filmmakers, how virtual production is made possible with Crystal LED and modern digital cinema cameras.
Now, Crystal LED continues to make news, as the company announces that the Society for Information Display (SID), the world’s largest electronic display company, has awarded Sony Corporation, Sony PCL Inc. and Sony Innovation Studios Inc., the App of the Year” for their “Crystal LED Virtual Production System Solution”. This award is given in recognition of the innovative and outstanding application of the screen, and its great impact on the market in 2021.
The award-winning “Crystal LED Virtual Production System Solution” is a new content creation solution that enhances freedom of expression for creators. This is made possible by the “in-camera VFX” method, which combines Sony’s “Crystal LED B-series” large LED display and their “VENICE” digital cinema camera, together with a camera tracking system and a real-time engine.
A virtual background such as 3DCG (three-dimensional computer graphics) is displayed on the B-series Crystal LED display, which supports features such as high resolution, high brightness and wide color gamut. This enables video production that combines CG and live action in real time without post-processing such as compositing.
Sony Crystal LED and VENICE
The combination of Crystal LED and VENICE provides high quality color reproduction and dimming expression, resulting in less editing work and high quality content. In addition, “Atom View” point cloud software – award-winning, patented technology from Sony Innovation Studios – scans existing locations and objects and converts them into 3DCG models. This makes it possible to create photorealistic virtual backgrounds, as if the subjects were really there.
In Japan, Sony PCL began virtual production technology demonstration experiments in 2020 and is now actively providing the solution. Sony PCL has already achieved results in various content production ventures such as commercials, movies and music videos. Sony PCL will continue to provide cutting-edge production technology and creative work, including virtual production at “Kiyosumi Shirakawa BASE”, a new studio that was established in February this year.
“The SID Display Industry Awards honor the best display products or applications introduced to the market in the previous calendar year,” said Wei Chen, Chairman of SID’s Display Industry Awards Committee. “We are proud to award Sony Corporation, Sony PCL Inc. and Sony Innovation Studios Inc. the 2022 Display Application of the Year award for its Crystal LED virtual production system solution. We salute the company’s continued commitment to innovation and its contribution to shaping the future of performance and display solutions.
Display Industry Awards and Display Week
The Society for Information Display, the organization responsible for the Display Industry Awards, was established in 1962 to promulgate display technology and is comprised of the industry’s top scientists, engineers, corporate researchers and business people. the display.
The Display Industry Awards are the display industry’s most prestigious accolade, given annually since 1995 by the Society for Information Display to honor the best display products or applications introduced to the market during the year. previous calendar. There are three award categories: Display of the Year, Display Application of the Year, and Display Component of the Year.
The 59th International Display Week Symposium and Seminar, presented by the Society for Information Display (SID), will be held in San Jose, California, May 8-13, 2022. SID is also celebrating its 60th anniversary. Display Week is the premier global event focused on emerging electronic display and visual information technologies from concept to market. Display Week attracts attendees from across the ecosystem of R&D, engineering, design, manufacturing, supply chain, marketing, sales and finance, as well as commercial markets and end consumers. It offers unparalleled learning opportunities, evolving market trends, sourcing, roadmaps to market, and connections for career and business growth.