June 29, 2022

“Crystal LED Virtual Production System Solution” awarded “2022 Display Industry Award, Display Application of the Year” by the Society of Information Display (SID)

The Society for Information Display (SID), the world’s largest electronic display company, awarded Sony Company, Sony PCL Inc.and Sony Innovation Studios Inc., the “Display Application of the Year” award for their “Crystal LED Virtual Production System Solution”. This title is awarded in recognition of the innovative and outstanding application of the screen and its great impact on the market in 2021.

The award-winning “Crystal LED Virtual Production System Solution” is a new content creation solution that enhances freedom of expression for creators. This is made possible by the “in-camera VFX” method, which combines Sony’s “Crystal LED B-series” large LED display and their “VENICE” digital cinema camera, together with a camera tracking system and a real-time engine.

A virtual background such as 3DCG (three-dimensional computer graphics) is displayed on the B-series Crystal LED display, which supports features such as high resolution, high brightness and wide color gamut. This enables video production that combines CG and live action in real time without post-processing such as compositing. The combination of Crystal LED and VENICE delivers high-quality color reproduction and gradation expression, resulting in less editing work and high-quality content. In addition, the “Atom View” point cloud software – Sony Innovation Studios Award-winning, patented technology – scans existing places and objects and converts them into 3DCG models. This makes it possible to create photorealistic virtual backgrounds, as if the subjects were really there.

In Japan, Sony PCL began virtual production technology demonstration experiments in 2020 and is now actively delivering the solution. Sony PCL has already achieved results in various content production ventures such as commercials, movies and music videos. Sony PCL will continue to provide cutting-edge production technology and creative work, including virtual production at “Kiyosumi Shirakawa BASE”, a new studio that was established in February this year.

“The SID Display Industry Awards recognize the best display products or applications introduced to the market during the previous calendar year.” Noted Wei Chen, Chairman of SID’s Display Industry Awards Committee. “We are proud to reward Sony Company, Sony PCL Inc.and Sony Innovation Studios Inc. a 2022 Display Application of the Year honor for its Crystal LED virtual production system solution. We salute the company’s continued commitment to innovation and its contribution to shaping the future of performance and display solutions. »

About the “Display Industry Award”

Society for Information Display was established in 1962 to promulgate display technology and comprised of the top scientists, engineers, corporate researchers and businessmen in the display industry.

The Display Industry Awards are the display industry’s most prestigious accolade, awarded annually since 1995 by the Society for Information Display recognize the best display products or applications introduced to the market during the previous calendar year. There are three award categories: Display of the Year, Display Application of the Year, and Display Component of the Year.