June 29, 2022

Raythink Concludes Series A+ Funding to Accelerate Mass Production of In-Car AR Displays

“Chengwei Capital and Raythink have been partners for a long time, and we are honored to work together as they grow,” said Pei-Kang, managing partner of Chengwei Capital. “Optical technologies and AR display are Chengwei Capital’s long-term focus. Raythink’s extensive experience in underlying hardware, software and algorithms, as well as its ability to develop core components in a independent, differentiated it from other players in the market and reaffirmed our confidence in the company. Raythink celebrates its third anniversary this year. Over the past three years, it has achieved significant milestones and achieved the status of quasi -unicorn from a simple start-up.We believe that Raythink will continue to achieve in the long term, facilitating the acceleration of the growth of the whole China Rear display area.”

Founded in 2019, Raythink is a solution provider integrating intelligent transportation, assisted driving and AR display. The company’s core technologies include optics, image generating units (PGU), AR Generator® SDK, algorithms and hardware. Raythink has successfully developed unique large-field-of-view AR HUD products with automotive-grade mass production capability.

The company’s head office and main production facilities are located in Shenzhen, with R&D centers around the world, including Changsha Embedded Software Application Service Team, Taipei Optical Innovation R&D Center and Bangalore Algorithm and Software Development Center, all of which focus on the development of next-generation automotive human-machine interfaces (HMIs). Raythink holds more than 100 invention and innovation patents covering AR Navigation, Forward Collision Warning (FCW), Pedestrian Collision Warning (PCW), Lane Departure Warning (LDW) and other driver safety systems made possible by naked-eye AR technology.

Raythinker Receives IATF16949 Quality Management System certification, a milestone for the HUD 2.0 AR

The company recently announced that it has obtained IATF16949 quality management system certification, demonstrating that its research and development, production and management systems fully meet the management standards required by the automotive industry, according to which the management of all processes adopt an approach that is, at all times, systematic, scientific and standardized. The certification lays the foundation for expanding the deployment of Raythink’s mass-produced AR HUDs in more mainstream vehicle models, and will further accelerate the application of next-generation human-computer interaction solutions in an ever-growing range of wider range of smart connected cars and smart cockpits. scenarios.

The new AR HUD solution has been recognized and has led to partnerships with several customers

Raythink offers three types of AR HUD products covering 1-3 lanes for high-end, mid-range and low-end vehicles: AR HUD PRO, AR HUD and Mini AR HUD solution for entry-level vehicles with limited space . These offers are also very advantageous in terms of size compared to their counterparts in the industry.

In the application scenario for passenger vehicles, AR HUDs are gradually becoming the core of intelligent cockpit interaction that integrates guidance, safety and entertainment. Raythink’s products and technologies are recognized by the industry and are actively integrated into the development of intelligent cockpits. Raythink has signed strategic partnership agreements and is already working with the world’s leading Tier 1 component suppliers to develop several proof of concept (POC) projects. Leading the way for the mass production of AR HUD products, Raythink has also won the bidding of many major brand car manufacturers for their center console POC as well as for the development of their fixed-point projects.

Regarding rail transport, Raythink is collaborating with China Railway Signal & Communication to develop an intelligent assisted driving system capable of providing high-speed trains with intelligent assistance based on 5G IOT communication, optical perception and human interaction. -intelligent machine. Additionally, the system plans to redefine rail navigation with an assisted driving solution for next-generation high-speed trains, incorporating optical large-scale naked-eye AR imaging technology. The system is currently undergoing field trials, is ready for mass production and is expected to be deployed across China high-speed train network.

AR display products are on track for rapid adoption in the passenger car market. Raythink plans to capture first-mover advantage by accelerating the iteration of technologies, products and services, as well as increasing headcount and increasing production capacity. The company will continue to collaborate with upstream and downstream players to build an ecosystem spanning the industry chain with the aim of jointly driving the rapid development of assisted driving applications and providing more human-computer interaction solutions. safe in the world.

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Media contact: Sarah yang, +86-755-2870-5357, [email protected]

SOURCEShenzhen Raythink Technology Co.,Ltd